go-Tune Cookie Policy

This Cookie Policy forms part of our Privacy Policy and should be read together with our Terms of Use.

Like most companies, when you visit or interact with the Platform, weand our service providers may use cookies and other tracking technologies forstoring information, including pixels (also known as a “web beacon” or “clearGIFs”), local storage, and device identifiers, to help provide, protect andimprove the Platform. For example, to save your preferences, personalizecontent, target ads based on your interests, combat fraud and abuse and streamlinethe functioning of and your access to the Platform.

This policy explains how and why we use these technologies and thechoices you have. We use “cookies” and “similar technologies” interchangeablyto refer to all of these technologies.

What Are Cookies?

Cookies are small text files placed on your computer, phone, or otherdevice when you visit websites and are used to record information about youractivity, including the pages you view, the content you listen to, ads youclick on, your settings, and other actions you take on the Platform.

Cookies can be “persistent” or “session” cookies. Persistent cookiesstay on your device for a set period of time or until you delete them, whilesession cookies are deleted once you close your web browser.

Similar Technologies

We use other data collecting technologies with similar functionality ascookies, including pixels, local storage, and device identifiers. While thespecific names and types of cookies we use may change from time to time as weimprove and update the Platform, we have provided some basic definitions inorder to help you better understand this policy.

  • Pixels – A pixel is a small amount of code on a web page or in an email notification that typically work in conjunction with cookies to identify our users and record user behavior. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
  • Local Storage – Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage, including HTML5, to customize what we show you based on your content consumption and other past interactions with the Platform.
  • Device Identifiers – We also use mobile device and advertising identifiers for the same purposes articulated in this policy, for example to recognise your device when you return to the Platform or otherwise use the Platform.
  • Software Development Kits – We may use third parties including our service providers and business partners who use mobile SDKs to collect information to recognize your device when you return to the Platform. We may use this technology, for instance, to analyze how you interact with the Platform, including content and advertisements, and to enable analytics or other features through mobile devices.

How We Use Cookies

While we use cookies to deliver, measure, and improve the Platform invarious ways, the cookies we use generally fall into one of the followingcategories:

  • Operational – These cookies are necessary to allow us to operate the Platform as you have requested. For example, they let us authenticate your account and recognize what type of subscriber you are, so we can provide you with the Platform accordingly.
  • Security/Abuse – These cookies enable and support our security features and help us detect malicious or unauthorized activity. We also use cookies to combat fraud and other activity that violates our policies or otherwise degrades our ability to provide the Platform. Cookies also help us fight spam and phishing attacks by enabling us to identify computers or devices that are used to create large numbers of fake Go-Tune accounts.
  • Functional/Preferences – These cookies let us operate certain functions of the Platform in line with the choices you make. These cookies enable us to remember you in-between visits. For example, when you continue to use or come back to the Platform, we will recognize your username and remember your settings and content preferences. Deletion of these types of cookies will result in limited functionality of the Platform.
  • Performance/Analytics – We use these cookies to monitor and assess how the Platform is performing and where it can be improved. For example, we use these cookies to test different versions of our Platform to learn which features or content users prefer. We also use these cookies to analyse how people access and use our Platform. For instance, we may obtain information about your device and how users engage with the Platform or from email newsletters, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information you find interesting.
  • Personalization/Advertising – These cookies use information about your use of the Platform, such as the pages you visit, the content you listen to, or your response to ads and emails, so we can recommend content and deliver ads that are more relevant and interesting to you based on criteria like your profile and activity on Go-Tune. We may also use these cookies to improve reporting on campaign performance, determine how many times people who click on their ads end up taking an action (such as purchasing products), and avoid repeatedly showing ads the user has already seen.
  • Go-Tune Marketing – We also work with third party business partners, such as Google and Facebook to track user activity and market the Platform by showing you personalized ads for Go-Tune products and services on the Platform and third party websites and applications. We also use cookies to prevent subscribers from seeing ads for any Go-Tune products they have already purchased.

Third Party Cookies

We allow certain service providers to place cookies and similartechnologies on the Platform for the same purposes listed above, includingcollecting information about your online activities over time and acrossdifferent websites and devices in order to provide you with more relevantadvertising.

For instance, to help us better understand how people engage with thePlatform, we work with third party analytics partners, including GoogleAnalytics. To opt out of Google Analytics, you may install the Google AnalyticsOpt-Out Browser here. To opt out of Google Analytics for display advertising or customizeGoogle display network ads, you can visit the Google AdsSettings page.

You may also encounter cookies and tracking technologies from ourthird-party marketing service providers, including (1) Facebook to provideadvertising services through Facebook’s advertising and marketing platforms(e.g., Audience Network, Custom Audiences, and Faceook Pixel) and other socialnetworks, and (2) Google to provide advertising services through Google’sadvertising and marketing platforms (e.g., DoubleClick for Publishers, GoogleAdX, and Adwords). Please refer to the Privacy Policy for how to opt out ofcookies from these service providers.

Additionally, we may work with advertising networks and programmaticexchanges to allow us to serve you ads. These third-party ad networks andexchange providers may use third-party cookies, pixels, or similar technologiesto collect information, including your device identifier, IP address, oridentifier for advertising. The information these third parties collect may beused to help us in providing you with more relevant advertising that we serveon or off the Platform, and as described above.

Third-party cookies are covered by the third parties’ privacy policy.

Your Choices and Controls

Go-Tune is committed to offering you meaningful privacy choices. Youhave a number of options to control or limit how we, our partners, and otherthird parties use cookies. However, note that cookies are important to manyaspects for the Platform – if you disable cookies, you may not be able to enjoyall of the features of the Platform. To the extent you opt out of personalizedadvertising using the mechanisms below, you may still receive advertisementswhen using the Platform, but they will not be tailored to your interests.


Browser Settings

To control cookies, you can modify your settings in most web browsers toaccept or deny cookies or to request your permission each time a site attemptsto set a cookie. You can also manually delete previously stored cookies at anytime. Please note that if you choose to block cookies, doing so may impair thePlatform or prevent certain elements of it from functioning.

Device Settings

On your mobile device, enable the “Limit Ad Tracking” setting in youriOS phone’s settings, or the setting to “Opt out of Ads Personalization” inyour Android phone’s settings. To opt-out of location tracking when using ourApps, you can use the settings of your device. You can disable mobile analyticsand bug reporting through these same settings as well.

Go-Tune Settings

If you have a Go-Tune account, you can adjust the following settings toreflect your choices:

  • To control whether we collect certain kinds of analytics and usage information through cookies and similar technologies, you can adjust your settings in the “Analytics” tab.
  • If you do not want Go-Tune to deliver “interest based” or personalized ads for third party products, you can adjust your settings in the “Advertising” tab.
  • If you do not want to receive personalized ads or offers for Go-Tune products or service, including off of the Platform, you can adjust your settings in the “Communications” tab.

 “Do Not Track Signals”

Your browser settings may allow you to automatically transmit a “Do NotTrack” signal. Because there currently isn’t an industry or legal standard forrecognizing or honoring DNT signals, we are not configured to respond to themat this time. We await the result of work by the privacy community and industryto determine when such a response is appropriate and what form it should take.

Contact Us

If you have any questions about our use of cookies, please contact usthrough dataprotection@go-Tune.com.

Last amended: 06 January 2020


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